Global 2016-2017 Customer satisfaction and profile survey. Using a survey methodology of stratified random sampling by clusters to understand the characteristics, user habits, general satisfaction with different service attributes and client demands. For the User´s Perceived Quality Index calculation we followed the SERVQUAL model. Obtaining other quality indicators such as the Net Promoter Score or the general service satisfaction. A balanced scorecard was created for representation of survey results with cross and filter variables.
- Project:: Global Customer Satisfaction and Profile survey
- Client:: Global Salcai Utinsa
- Year:: 2016 - 2017
- Methodology:: Random sample surveys through personal interviews